Signal 01
Funding signals
New capital may create new budgets, hiring, expansion, technology investment, or operational change.
Funding announcements
Home/How It Works
Turn buying signals into qualified sales conversations.
DemandCue combines signal monitoring, account research, human-reviewed outreach, qualification, and attribution into one outbound system.
01ICP & qualification definition
Define the lead before you generate it.
Before outreach starts, we document exactly what your team considers qualified.
Criteria can include
Company sizeIndustry
Revenue or growth stageGeography
Target roleBuying signal
Interest levelOther business-specific requirements
You review and approve the criteria before anything launches.
Why it matters
A written definition removes ambiguity later.If a lead doesn't meet the agreed criteria, it doesn't count.
02Buying-signal monitoring
Know which accounts have a reason to act.
DemandCue monitors events that may indicate an account is entering a relevant buying window.
Signal 02
Executive-hire signals
A new leader may review systems, processes, partners, or vendors.
Leadership appointments
Signal 03
Intent signals
Relevant research activity may indicate growing interest in a problem or solution category.
Research activity
03Account & buyer research
Know who to reach and why.
When a relevant signal is identified, DemandCue researches:
- The target company
- The buying event
- Relevant business context
- Likely decision-makers
- Influencers
- The connection between the event and your offer
The signal gives the outreach a reason to exist.
04Human-reviewed outreach
Target: within 48 hours of signal verification
Launch relevant outreach within 48 hours.
AI supports account research and first-draft messaging.
A human reviews
The companyThe signalThe contact
The contextThe message
before outreach launches.
01Verified signalDetected and confirmed
02ResearchAccount and decision-makers
03Human reviewCompany, signal, contact, message
04OutreachWithin 48 hours
05Lead qualification
A reply isn't automatically a lead.
Interested prospects are evaluated against the qualification criteria agreed before kickoff.
Step 1 · Reply
A reply comes in
Step 2 · Measure
- Company fit
- Buyer role
- Geography
- Buying signal
- Interest level
Against the agreed criteria
Step 3 · Deliver
Qualified lead
Your team receives leads with clear context around why they qualify.
06CRM handoff & attribution
See what happened after delivery.
DemandCue tracks trigger, account, contact, outreach date, qualification, handoff, sales status, and outcome.
| Trigger | Account | Contact | Outreach date | Qualification | Handoff | Sales status | Outcome |
|---|---|---|---|---|---|---|---|
| Series B funding | Helios Health | VP of Operations | Day 1 | Matched | Day 3 | Accepted | Meeting booked |
| New VP of Data | Crestview Labs | VP of Data | Day 1 | Matched | Day 2 | Accepted | Opportunity |
| Head of Analytics hire | MapleGrid | Head of Analytics | Day 2 | Matched | Day 4 | In progress | Pending |
| Intent increase | Summit Biotech | Director of IT | Day 1 | Matched | Day 3 | Accepted | Meeting booked |
Every row traces back to a lead-level recordSwipe for all columns
Stop measuring lead generation at the spreadsheet. See what actually progressed.
Book a 20-Minute Fit Call
Full process
How DemandCue works from start to finish.
01
Define
Agree on the ICP and qualification criteria.
02
Monitor
Track relevant buying signals.
03
Verify
Confirm that the signal and account are relevant.
04
Research
Identify the context and right decision-makers.
05
Review
Human-review the outreach.
06
Launch
Start outreach within the response window.
07
Qualify
Evaluate interested prospects against the written criteria.
08
Handoff
Send qualified leads to sales with context attached.
09
Track
See what happens after delivery.
20-minute fit call
See if DemandCue fits your market.
Signal→Outreach→Qualification→Handoff→Outcome